Russian Audience is Your Sales Market Too
Even though most of written texts – around 90% - are written in English, it is absolutely necessary to write a content in a language of target market. It is evident that if the product or service is sold in Russia it should be described, advertised, and promoted in Russian language. Hence, the texts for making it public in Russian Federation should be copywritten in Russian.Basic Needs To Be Met with Russian Copywriting
Techniques and methods of writing a content in Russian are the same as for any other language. The only difference could be the mentality of the local audience which would require slight localization of content for Russian buyers and readers. By and large people are similar in their perception, liking, and preferences. Nothing changed over thousands of years. For example, what men and women liked, desired, and craved for a thousand years ago, they are actually craving for the same things in the twenty first century.
There are basic needs that people need to meet the most. It is clothing and food. The rest are minor but not less demanded. The second pair of life important needs is health and safety. So, the goods and services that provide safety and protect your health are of great importance and necessity. The third is beauty and security. Everyone would like to look good and be secure. This is incrusted into the human nature. Thus, whatever brings more worth and acceptance to your life and appearance will be valued hundredfold. The same with security. Anybody needs to be secured. It refers both to the physical defense and internal feeling of freedom. Among other things that are always on demand are comfort and transportation or travel. The items of comfort bring also the feeling of safety and security as well. The products that help the traveler in his journey or trips are also of great value especially in places where hiking is popular.50% of Russian Consumers Buy Online
In view of the above all the products and services belonging to the above needs have to be promoted and advertised most in the target market. The commodities for the country of Russia should be advertised with the help of Russian copywriting
in a Russian language. There are over 50% of Russian consumers buying products from Amazon
, and other USA, European and Asian online stores, large and small. This is a big share of sales in Russian or for Russian buyers.
In order to cover the Russian audience and appeal to Russian customers you have to describe your item on your online store page in the respective language. Even though most of Russian people buying things from foreign marketplaces understand English and can read in it, the Russian copywriting makes the reading a lot easier and more attractive, convincing and persuasive. When a Russian client reads a description in his language the probability of his buying this item increases by 100%!Find the Skilled Russian Copywriter
To understand the need in Russian copywriting is half the resolution of the brand promotion. You have to find the best Russian copywriter for your particular product who could not just translate your words from English to Russian but to persuade the visiting client to purchase the goods you advertise. This requires certain copywriting skills and a gift of convincing people and calling them to action. The search for the best Russian copywriting specialist may not always be easy. But if you find the professional Russian copywriter able to bring more clients to your website and increase your profit through his texts you have to stick to him and value his work.
Have a nice business day!